Declining demand for household appliances? Check how we increased our client's revenue using a Google Ads campaign

Data publikacji: 2024 (aktualizacja: 29 kwietnia 2026)

About the Netsklep brand

Netsklep is a leading brand online store and stationary store located in Rawa Mazowiecka, in the Masovian Voivodeship, operating in the household appliances industry specializing in the sale of outlet products. The products sold by the customer come mainly from wholesale liquidation, end-of-series, store displays and presentations.

Increase in sales as a result of cooperation

The client came to us because he wanted to improve the visibility of his products on Google and increase their sales both on the website and in a stationary store. Our goal was to achieve a ROAS (ratio of revenues to advertising expenses) of 750%.

Market situation - household appliances industry

2023 is not an easy year for the household appliances industry. The state of the industry as of May 2023 – when we started working with the client – ​​was bleak. The decline in the household appliances market currently reaches up to 14%. This is a post-pandemic effect. During the lockdown, thousands of consumers decided to make large purchases of household appliances, increasing the demand for equipment production and deregulating the market. Inflation also plays a significant role in the decline in the household appliances market. PMR's research shows that 41% of respondents reduce their expenses for renovation and purchase of new equipment due to price increases.

In this situation, exceeding the campaign goal was more difficult than usual. A few months after starting our cooperation, however, we can boast of not only achieving the set goal - but also significantly exceeding it!

Launch of the Google Ads campaign and effects of cooperation

Before us, the client worked with several other agencies to run Google Ads campaigns, but was dissatisfied with the results they achieved. For reasons beyond our control, we did not receive access to the Google Ads account that would contain historical data, so the account and campaigns were created by us from scratch.

After signing the contract and the Kick-off call - a meeting during which the client had the opportunity to get to know the team and we got to know his company better, we moved on to auditing the client's online store website. We paid attention to, among others: to this:

- is the client's offer competitive enough to attract customers

- is the website secured with an SSL certificate

- whether it is possible to carry out a complete transaction process on the website, there are no errors or obstacles preventing the purchase from being completed

- how does the website present payment terms, delivery terms, regulations, product complaint policy

- is the website intuitive for the user (UX)

In the next steps, we analyzed the results of previous campaigns in Google Analytics to check their effectiveness, cost and return on investment. We implemented e-commerce in Google Analytics 4. In the product feed, we corrected the products that required improvement in terms of attributes, so that the system had the best possible source of data for displaying product ads.

After preparing the website, we were ready to work on the campaign. We set goals and selected campaign types: PLA and Search, which we then configured and launched appropriately. And then, of course, constantly optimized.

Already in the second month of cooperation, i.e. in June, we managed to achieve the ROAS assumed with the client at the level of 772% for all campaigns. In July, ROAS was already 1037%, and in September - 1275%

The average ROAS from all months of our cooperation was 973.83%, which was 30% higher than expected by the client.</ span>

Our ads were displayed over 2 million times and generated over 46,000. visit the website and generated six-digit conversions.

Since the client has not only an online store, but also a stationary store, in addition to the PLA and Search campaigns, we also included the Performance Max Lokalna campaign. Thanks to it, potential customers were provided with the information needed to decide when and how to visit a stationary store. During the analyzed period, the campaign generated 431 clicks on the "Get route" button showing the way to the customer's stationary store.

Summary

A properly optimized Google Ads campaign allowed us to achieve six-figure conversions for the customer.

We continue to cooperate with the client. We constantly monitor and improve campaigns, working to deliver the best possible results.

Do you want to improve traffic to your website? Are you interested in successfully implementing a Google Ads campaign? Contact us.